Championing childhood.
Our Values
When it comes to our kids, there’s nothing more important than safety. We exceed international safety standards to ensure our products are up to our standards as parents.
This commitment extends beyond our furniture to the conditions in which it’s made: the factories and collectives we partner with meet the highest workplace standards, promoting the safety and health of everyone involved in producing our designs.
Our approach is rooted in respect — for children and their natural wonder and rhythms; for consumers and their time; for employees and partners; and for nature and the planet. We create products that people feel good about choosing and feel good about using, through processes that conserve resources and enrich local families and communities.
We believe in buying less and better, and we don’t cut corners. If we can’t make something well, we won’t make it. Our products are built to last through generations of use, while their intentional design makes them versatile and timeless.
We value authenticity over growth and necessity over trends. As a 100% independent company, we are not beholden to investors’ demands for growth and profitability. We don’t greenwash our practices. We hold ourselves accountable to children, our customers, our employees and partners, and ourselves.
Oeuf believes in experimentation and being open to where life takes us. That’s how we as designers create products we’re excited about, and it’s how we as people find out who we are. Our designs invite intentionality and play, as does our small, curated selection, which cuts down on time spent shopping so parents can enjoy more time with their kids.
Our Guiding Principles
CHAMPIONING CHILDHOOD
Childhood is more than just a phase — it’s the foundation of who we become. At Oeuf, we design with the understanding that childhood should be protected, celebrated and given the freedom to unfold naturally.
It’s about giving children beautiful, functional designs that support their growth while respecting the world they’ll inherit. Because when we nurture childhood with thoughtfulness and care, we help shape a future filled with possibility.
To craft a better world through good design.
The things we make become part of life’s small moments: the bedtime stories, the first wobbly steps, the laughter that fills a room. We design with a deep respect for these moments, knowing that what we create is just one part of something much bigger.
We choose simplicity over excess, imagination over trends and sustainability over convenience, because every detail matters. Parents bring our designs to life, children make them their own. And in these everyday moments of love, play and discovery, we see the future taking shape — one built on kindness, care and joy.
TO CREATE HIGH QUALITY ORIGINAL CHILDREN’S FURNITURE THAT IS GOOD FOR KIDS, FAMILIES AND THE WORLD
We believe every choice, big or small, carries meaning. From the spark of an idea to the final touch of craftsmanship, we approach every design with care — for the hands that craft it, for the families who welcome it into their homes and for the world our children will inherit.
We partner with skilled craftspeople and minimize our impact by making our products sustainably, close to where the materials are sourced. We emphasize quality and timelessness to keep products in use and out of landfills. We think carefully about what we’re putting into the world, to make it better for everyone’s kids.
Our designs are versatile and practical, made to be loved hard and handed down.
Explore our sustainably made furniture options
Explore our 100% baby alpaca goodies
Explore Marché, a curation of our favorite gifts
At Oeuf, we design with purpose, blending functionality, creativity and sustainability in every product.